BRANDING CAMPAIGN
The Agency - Your Property Partners
Real Estate Company
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I have seen this company grow from just a logo, to what it is today.
Along with the other Architects of The Agency I launched a new real estate company. It was my role to build the brand to gain confidence in the market, attract / recruit agents to our business & plan launch campaigns for agents who joined us. I also managed in a team the development of our day to day operations. The Agency had a head office but relied on multiple virtual portals that were linked together; including print portals for signage, a CRM for client communication, a workhub for marketing collateral / contracts and documents. Our custom built workhub was API friendly to talk to both the CRM & home open / appraisal Apps.
THE COMPANY:
The Agency - Your Property Partners launched in 2015 as a virtual real estate model offering higher commissions and referral incentives/trail income to top performing and up and coming agents. The Agency’s VIP property services named “Club A” generates business/referrals to the other divisions of the company from Property Management, Mortgage Brokers, Settlement / Conveyancers, Financial Planning & Property Investment. Packaged as a one stop real estate shop to manage the complete property cycle.
NEW REP LAUNCH CAMPAIGN
New rep launch campaigns to promote their move to The Agency / Offer deals to drive enquiry
It was my role to build the brand to gain confidence in the market, attract / recruit agents to our business & plan launch campaigns into their farming areas.
BRANDING APPLICATIONS
THE WORK HUB
The Agency online work hub portal - hosts all contracts, forms, clauses, sales marketing brochures etc.
At the Agency I designed and managed a developer to create a “work hub system” where the staff could log into to access all forms and marketing material that through an API could talk to their CRM and link to the website and other portals.
PRESENTATION FOLDER / STATIONARY / INSERTS
