ROSE DOBBS

Event Objectives;

1. Increase Brand Awareness & Creditability through Brand Association of BlueChip Events e.g Fairfax Events, City of Sydney etc.

2. Increase Company Database / Client Base

3. Promote / Showcase Quality & Range of Products

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My responsibilities were but not limited to;

- Sponsorship Contract negotiations

- Organising all bookings, compliance & insurance requirements.

- Promoting before, during & after the Event

i.e social media posts, eDMs, print ads etc.

- Designing the Activation Zones, Music, Props, Costumes, Equipment Hire

- Bump In / Bump Out

- Promoting competitions, incentives to register to the database

- Staff rostering / briefing / scripting​

- Casting promotional staff / models

- ROI reporting on the Event objectives

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