Rose Dobbs BannerSHOP Branding Campaign

BRANDING CAMPAIGN

BannerSHOP

Retail / Wholesale Signage Supplier

Look Who's the Fastest in Town Campaign

BannerSHOP is an International B2B Large Format Printer. A market leader for being the first to transform custom printing into a FMCG model with standard sizes & shop shelf pricing.

MARKETING

1. Drive enquiry via phones and push online WOW orders (www.bannershop.com.au)

2. Stabilise pricing in the Retail Market and lead/dominate pricing in the Reseller / Wholesale Market

3. Push Online Ordering, Easy, Convenient, Value for Money - Fast Turnaround, Range and Quality.

4. Innovative Campaigns - be top of mind i.e. The "Fastest in Town" cowboy campaign is unique in the market and will differentiate us from the likes of Competitors.

- Brand Awareness

Fullfill the Customer's Needs;

- Fast Turnaround - production capacity

- Value for Money - Price sensitive

- Convenience - WOW 24/7 Online Ordering

BUILDING BRANDING

The bright orange building has become iconic as BannerSHOP. All locations are branded in the same way to draw attention and be instantly recogised as the same company.

City2Surf Activation Site

EVENTS / BUSINESS PARTNERSHIPS

Partnership Objectives Achieved;

- Increase brand awareness, trust and creditability through brand association.

- Launch & promote "WOW" BannerSHOP's Online Ordering

- Promote / Showcase quality & range of products

City2Surf Case Study

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FAIRFAX CITY2SURF CASE STUDY

This case study was promoted to Retail and Wholesalers to promote that Bannershop could handle jobs of this size, it also highlighted the quality and range of products as well as increasing creditability through brand association with Fairfax.

UNADDRESSED MAIL PRINTED CATALOGUES / MAGAZINE INSERTS / FLIP E-CATALOGUES