ROSE DOBBS

One of my career highlights is initiating and securing a 2 year sponsorship partnership between Pont3 & BannerSHOP for Blackmore's Sydney Running Festival - one of the world's most scenic marathon courses taking in Sydney's most iconic landmark sites.

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Reporting directly to organisers Pont3 and the company directors of BannerSHOP, it was my responsibility to manage a small team of four in collaboration with the Pont3 team..

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Partnership Objectives Achieved;

- Increase brand awareness, trust and creditability

- Increase BannerSHOP Database

- Launch & promote "WOW" BannerSHOP's Online Ordering

- Promote / Showcase our range of products

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This was a contra sponsorship arrangement. In exchange for marketing exposure we provided to equal value signage for the event. Any other required signage was then processed separately.

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As part of our marketing partnership with the Sydney Running Festival we had the following;

- Branded Signage at the event

- Social Media Posts

- Promoted a BannerSHOP competition for the event to increase the BannerSHOP database

- Activation sites to engage with participants

- Public Sponor Annoucements

- Promoted as a "Preferred Supplier" to all event sponsors

- Official Sponsor on the Sydney Running Festival website

- Mutual links to the Sydney Running Festival website

- Promoted as a case study to multiple databases

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